Have you ever wondered who determines ticket prices?
The answer is our Revenue Management team. Discover who’s behind the scenes and how you could become part of it.
Revenue Management works with a more complex system that allows for better optimization of passenger flows across the network. Using these advanced Revenue Management (RM) tools, our practitioners oversee multi-hundred-million-worth market portfolios to generate revenue in support of corporate objectives.
With the added complexity of the new RM tools, however, learning curves can be steep, especially for new additions to the team who don’t have an RM background, which is quite often the case.
Air Canada uses an innovative sourcing strategy to proactively hire new analysts in anticipation of attrition or growth (in two batches each year). New analysts follow an extensive and comprehensive eight-week training period through Air Canada’s internal Revenue Management University (RMU). On completion of their training they then manage a small set of markets. During that time, the new analysts are closely coached and managed within RMU to ensure they develop a working knowledge of revenue management principles and tools before they move to RM business teams and manage larger market portfolios. Lucie Guillemette, Executive Vice President & Chief Commercial Officer, who initially envisioned the RMU program, said: “RMU is one of many initiatives that allows us to accelerate our revenue performance, equip our teams, foster an environment of continuous improvement, and also have a practical approach to succession planning and development. I’m very proud of what the team has accomplished.”
As put by Benjamin Joseph, one of the RMU “graduates”: “The best part of RMU is that you are given extensive training in order to develop your skills and knowledge, then given the time to apply all of this to a small set of markets. That to me is essential to our growth, where we're given a chance to test out what works best, develop our ability to analyze data and apply different strategies before we handle a larger portfolio.”
Garrett D’Andrade, another RMU graduate, said: “RMU has been an amazing introduction to the core of Air Canada’s business and an opportunity to satiate a long-standing interest in the airline industry.”
Alyssa Bustamante, who also participated in the program, said: “I feel extremely honored to have been part of Revenue Management University. RMU admits to the steep learning curve of revenue management, but with all the help and support that we have received and continue to receive, the learning is much more engaging and valuable.”
If the answers are “Yes!” you’ll want to consider applying to the Revenue Management Analyst position based at Air Canada’s Headquarters in Dorval. Next training class starts in February 2019.
We are looking for candidates with the following qualifications:
Join the diverse and vibrant team working together to lead the growth and expansion of Canada’s flag carrier – you don’t want to miss this opportunity! Working for Air Canada is having the chance to work with airline enthusiasts and having the tools to shape your personal experience and set your career path in motion. Joining Air Canada is also having the chance to have access to one of the most generous employee travel programs in the airline industry (because who doesn’t love to travel!). Air Canada has so much to offer… let’s talk about it!