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Product Marketing Manager - Temporary - 29054

Location: DORVAL, QC, Canada
Posting Start Date: Jun 21, 2022
Posting End Date: Jul 4, 2022


Job Description


Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.
Reporting to the Manager, Product Marketing, the Product Marketing Manager is responsible for the implementation, quality and on-going management of marketing communications and promotional campaigns, that promote Air Canada’s product offering and support both the Air Canada and Aeroplan ancillary revenue streams. 
  • Execute and manage campaigns to support Air Canada/Aeroplan ancillary revenue sources, including but not limited to, car rental and hotel partnerships, travel partnerships, Aeroplan buy/gift points, etc.  
  • Provide guidance and feedback during the development of all marketing communication assets with internal creative teams and/or external agencies.
  • Analyze primary and secondary data, current market conditions and competitor information to determine marketing communications requirements for existing and future products.
  • Manage and execute multi-channel media campaigns that may include, but are not limited to, owned channel placements, organic social media, paid media, email, partner channel, in-airport, broadcast, print, OOH, etc. 
  • Participate in the development and delivery of annual marketing communications plans to promote existing and new products/partnerships - working closely with internal subject matter experts.
  • Prioritize projects and campaigns aligning with corporate and brand objectives, executing according to yearly campaign calendars.
  • Act as the key point of contact with internal business units, developing strong, cross-functional, cooperative working relationships with external partners and other branches impacted by marketing communications activities (Product Design, Creative Studio, eCommerce, Analytics, Media Desk, Marketing Operations, Corporate Communications, etc.).
  • Build strong relationships with internal clients and partners based on trust and understanding, managing expectations. 
  • Monitor, review and report on all marketing communications activities and results to direct manager to communicate return on investment.
  • Ensure brand identity and guidelines are respected – in collaboration with Brand strategy and Brand Design teams. 
  • Analyze and organize information for presentation purposes, summarizing marketing communications plans for all campaigns. 
  • Contribute to the achievement of corporate annual objectives and targets with integrity.
  • Participate in projects and other duties as assigned.


  • University degree in Business, Marketing or Communications option or equivalent
  • Demonstrates at least 3 years of relevant experience in one or more of the following: campaign management, product marketing support, B2C digital marketing
  • Bilingual preferred – Fluent in both French and English an asset
  • Loyalty and/or travel marketing an asset
  • Experience working with agencies an asset
  • Strong analysis, research, and decision-making skills
  • Excellent interpersonal skills and aptitude to motivate and engage with colleagues, partners, and external communication agencies
  • Strong attention to detail and accuracy, with exceptional editing skills
  • Proven organizational and prioritization skills with ability to work under pressure and meet deadlines in a dynamic environment
  • Comfortable working independently and within a team environment assisting colleagues whenever possible
  • High levels of ingenuity, creativity, and initiative
  • Practical knowledge of digital mediums
Conditions of Employment:
  • Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.
  • Mandatory Covid-19 Vaccination Required
Linguistic Requirements

Based on equal qualifications, preference will be given to bilingual candidates. 
Diversity and Inclusion
Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.
As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.

Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.