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Status Marketing Manager - 27311

Location: DORVAL, QC, Canada
Posting Start Date: Nov 22, 2021
Posting End Date: Nov 29, 2021

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Job Description

Description

Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.
 
The Status Marketing Manager position focuses on the development, execution and monitoring of Aeroplan Elite Status communications campaigns. This individual will support in planning, implementing and deploying a full suite of direct-to-member communications. The Status Marketing Manager will support collaboration with internal stakeholders as well as agency partners on various status marketing initiatives to achieve short- and long-term objectives.  He/she must manage multiple priorities while working within a complex, multi-stakeholder environment to deliver against deadlines.
  • Support the Status Marketing team members with the day-to-day operations of Air Canada’s Loyalty program, including responding to queries.
  • Develop and support the management of relationships with multiple internal stakeholders in support of the ongoing delivery of plans that meet the teams business objectives. 
  • Ability to draft product and communication briefs for changes to current Loyalty products and the launch of new Loyalty products and campaigns – inclusive of end-to-end campaign management from intake process to post-campaign analysis. 
  • Develop and manage process documentation and best practices for stakeholder contributions to the Status brands. 
  • Manage work being executed with agency partners and internal stakeholders to ensure seamless and well-coordinated campaigns.
  • Manage the digital presence of the Status brands on Aircanada.ca and Air Canada app including product changes and annual content reviews. 
  • Support the development of business cases (when necessary).
  • Perform ongoing benchmarking activities to support Status Marketing team analysis of strategy given market changes and competitive threats.
  • Support the ongoing optimization of status program printed collateral. Help to execute content and creative updates across Aeroplan Elite Status and Air Canada Million Mile program kits.
  • Communicate upcoming marketing and communications campaigns with other internal stakeholders including Airports, Contact Centres and Concierge to help ensure a seamless status experience
  • Provide ad-hoc assistance on project management, planning and execution activities, as needed.
  • Along with the Manager, ensure that agency partners and internal stakeholders fully understand and consider Status positioning and priorities in other business lanes.  Support ongoing internal education and communication of shifting status objectives that could influence cross-functional campaigns.
  • Help to develop new ideas and ways of working that serve to improve the overall quality and delivery of Status campaigns.
  • Support category/competitive monitoring and reporting. Provide reporting to key stakeholders.
  • Work with Customer Relations, Call Centres and Concierge to manage ad-hoc customer requests and escalations.
  • Manage proofreading and revision activities to ensure the accuracy of communications, both internal and external
  • Position will require travel.

Qualifications

  • Good understanding of marketing strategy and communications channels.
  • Good creative evaluation skills and ideation capabilities.
  • Understanding of loyalty marketing an asset.
  • Ability to communicate in both written and oral English and French at an advanced level.
  • Strong copy-editing skills and attention to detail. 
  • Strong presentation and interpersonal skills.
  • Ability to work independently as part of a team.
  • Good administrative, prioritization and organization skills with the ability to work under pressure on multiple projects with tight deadlines.  
  • Good analytical skills and ability to report findings and support broader team to find effective solutions to drive marketing and communications strategies.
  • Strong research abilities and the ability to provide ongoing benchmarking of competitor loyalty products, services and communications. 
Education:
Bachelor’s degree in Marketing or related field
 
Experience: 
University degree combined with 3-4 years of marketing and communications experience. Previous work experience in airline loyalty and/or travel industry an asset
French an asset
 
Interview Process:
Upon successful review of the candidate’s application, the candidate will be subject to a written and verbal test to be performed in French and English. 
 
TEAM STRUCTURE (structure & title only)
The Status Marketing Manager position sits within the Promotional Marketing team. 
Does not have any direct reports.
 
Conditions of Employment:
  • Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.
  • Mandatory Covid-19 Vaccination Required
 
Linguistic Requirements
 
Based on equal qualifications, preference will be given to bilingual candidates. 
 

Diversity and Inclusion
 
Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.
 
As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.

Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted
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