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Social Media Community Manager - 26597

Location: TORONTO, ON, Canada
Posting Start Date: Sep 10, 2021
Posting End Date: Sep 17, 2021


Job Description


Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.
This position will be responsible for advocating the brand on social media. 
Scope of work includes monitoring social media conversations, identifying trends, developing timely and creative responses, engaging in relevant conversations, maintaining social media platforms. 
The incumbent is a creative thinker, capable of handling multitude tasks of varying complexities, at the same time. He/she understands how to communicate the brand in social environments, the importance of paying attention to detail, and is extremely well organized.  
This position reports to the Manager, Social Media Strategy. 
  • Real-time listening, measuring, engaging, responding, and collaborating. 
  • Actively identify daily trending brand / product / industry conversations as they arise, understand how they apply to our brand, and plan / execute creative responses. 
  • Implement response process, involving decision makers from multiple departments, including Brand & Marketing, Corporate Communications, Customer Service, Sales, and Legal. 
  • Collect and analyse timely social media data and ensure that data streams being focused on align with brand and social media objectives.  
  • Actively advocate the brand on social media while connecting with Customers, general Business and Leisure travellers, and Social Media Influencers.  
  • Monitor and engage in non-customer service-related conversations about our brand, products, industry, and marketing campaigns. 
  • Support Social Media team with creating and capturing content live from Air Canada events, engaging with content shared across social media channels, including Facebook, Instagram, Twitter, YouTube, and LinkedIn.  
  • Collaborate with the Social Media Marketing manager, Content Marketing managers, and external agency partners to ensure that campaign social engagements achieve desired Brand and Social Media objectives.
  • Manage Air Canada Social Media platforms (Passwords, Login access, Fan and Follower lists, etc.). 


  • Mandatory Covid-19 Vaccination Required as of October 31st 2021
  • 3+ years’ experience in similar position 
  • Degree or Diploma in Marketing, Journalism, or Creative Writing from a recognized institution 
  • Excellent organization and communication skills 
  • Must be passionate about social media and Brand communications 
  • Ability to work with minimal supervision and under tight deadlines 
  • Team player 
  • Resourceful 
Linguistic Requirements

Based on equal qualifications, preference will be given to bilingual candidates. 

Diversity and Inclusion
Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.
As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.

Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.