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Loyalty Promotions Manager - 26164

Location: TORONTO CENTRAL, ON, Canada
Posting Start Date: Jul 15, 2021
Posting End Date: Jul 22, 2021

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Job Description

Description

Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.
 
Air Canada seeks an experienced candidate to support its corporate strategy in maximizing the power of its loyalty program, by managing a portfolio of diverse Aeroplan bonus point and redemption offers, designed to provide value to Aeroplan members and drive incremental flight bookings and revenue. The role will be required to regularly interface with other departments to ensure the smooth design, implementation and measurement of these promotional offers. The position could be based in either Montreal or Toronto and will report to the Manager, CRM and Loyalty Management.

Responsibilities:
  • Works closely with commercial functions to understand business performance and needs and is subsequently responsible for the development and execution of Aeroplan promotional offers intended to support business performance.
  • Writes offer briefing documents that outline thinking and requirements, including dates, offer construct and value, eligible routes and products and customer terms & conditions.
  • Ensures that the marketing copy is aligned with the offer construct and objectives.
  • Works closely with marketing communications and analytics teams to develop required targeting and marketing channel plans to communicate and promote offers to maximize take up and value creation.
  • Provides resolution for member escalations for in-market or past campaigns, coordinating with incumbent departments where applicable (e.g., contact center, campaign production, marketing, etc).
  • Creates and maintains a promotional database to track campaign results and KPIs.
  • Incorporates analytical insights and provides recommendations for similar campaigns based on previous results.
  • Develops a deep understanding of the loyalty offer components and levers and provides costing scenarios for upcoming campaigns based on business data from Power BI reports.
  • Monitors Aeroplan membership base activity reports and provides business recommendations to address any gaps or trend changes.
  • Prepares a monthly presentation to socialize insights.
  • Ensures that the points crediting gets done in a timely and accurate way, by monitoring the appropriate Power BI reports and raising any discrepancies.  
  • Follows up with the incumbent departments to ensure its resolution.
  • Alerts the contact center in case of delays/crediting issues that could affect member experience.
  • Supports additional projects as needed, primarily related to data analysis, reporting and promotional tracking. 
  • Maintains analytical information (i.e. spreadsheets) required to produce points budget forecasts.

Qualifications

  • BA in Business, Marketing or related discipline preferred
  • Minimum of 3 years of experience working within a similar field (marketing, loyalty program or travel industry) – loyalty program experience within an Airline strongly desirable
  • Proven ability to work cross-functionally, communicate effectively and handle complex deliverables within and across organizations 
  • Self-starter, detail oriented, with excellent organizational skills and the ability to multi-task & prioritize.
  • Highly skilled user of MS Office applications, particularly Excel. Knowledge of Power BI or equivalent tools an asset.
  • Values customer satisfaction
     
Linguistic Requirements

Based on equal qualifications, preference will be given to bilingual candidates. 

Diversity and Inclusion
 
Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.
 
As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.

Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.
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