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Digital Marketing Manager - Cargo - 25866

Location: DORVAL, QC, Canada
Posting Start Date: May 6, 2021
Posting End Date: May 20, 2021


Job Description


Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.
The Digital Marketing Manager is responsible for managing and developing the representation of Air Canada Cargo on its website and through email marketing. Specifically, this position will design, orchestrate and segment all Cargo email communications to customers through Adobe Campaign, as well as managing the content for the website. As part of the Air Canada Cargo Marketing team, the Digital Marketing Manager contributes to the evolution of the cargo brand, overall marketing vision, and collaborates with internal stakeholders in cargo sales, commercial and operational teams to develop communications and campaigns for customer engagement and internal initiatives. The ideal candidate excels in a collaborative environment, is comfortable with technical, operational and creative subject matter and communication and is a self-starter. Outstanding written and oral communication skills in English and French are a must. 
  • Plan and produce Air Canada Cargo email marketing campaigns including mass and targeted messages, content creation (composing in English and managing translation), programming, deployment and segmentation.
  • Manage the email marketing strategy and schedule appropriate communications based on the overall marketing/communications schedule.
  • Liaise with technical teams on integration and migration projects and ongoing digitalization initiatives.
  • Manage the email database to ensure deliverability and provide updated information to internal stakeholders; manage the development of additional distribution lists and preference center.
  • Manage the un-subscription process for the US Sales Team in compliance with US CAN-SPAM regulations 
  • In partnership with the our Legal Team, stay up to date on commercial data protection laws  globally to ensure compliance for Air Canada Cargo. 
  • Understand and stay current on marketing communications related technology and trends to determine their potential impact on our industry and Air Canada Cargo; apply learnings within Cargo. 
  • Develop and manage the content and structure of the Air Canada Cargo website. 
  • Develop and strategize new content for the website with subject matter experts (SMEs). 
  • Monitor website content to keep the site current and improve the navigation and the discovery of important content. 
  • Analyze web metrics to understand who and how the content is being consumed and ensure that information is shared with relevant parties. 
  • Manage the translation of content for the website.
  • Improve discoverability of the Air Canada Cargo website and content through the use of search engine optimization (SEO) techniques and best practices. 
  • Improve navigation through UI/UX initiatives and best practices for optimal customer experience.
  • Partner with internal departments for cross-functional development and collaboration between the platforms. 
  • Manage and contribute to Air Canada Cargo’s digital strategy initiatives and partner with internal and external stakeholders.  
  • Provide guidance and assistance, as needed, with internal communication projects 
  • Ensure brand identity and requirements are followed in all marketing communications channels
  • Assist in the creation and production of presentation materials 
  • Participate in additional projects within the Marketing/Communications department


  • University degree in Communications, Marketing or equivalent 
  • 3 - 5 years of relevant experience 
  • Bilingual – Proficient in grammar, spelling and punctuation in English and French 
  • Excellent writing and editing skills and ability to develop creative content
  • Intermediate graphic design skills
  • Excellent interpersonal communication and presentation skills 
  • Strong time management skills with the ability to handle multiple, simultaneous priorities 
  • Strong understanding of analytics and data manipulation 
  • High levels of ingenuity, creativity and initiative 
  • Working knowledge of Adobe Creative Cloud products (InDesign, Photoshop, Dreamweaver, etc.) 
  • Experience with Adobe Campaign and other aspects of Experience Cloud an asset.
  • Familiarity of HTML, JSON and related languages an asset
  • Understanding of SalesForce a plus but not required 
Linguistic Requirements

Bilingual (English and French)

Diversity and Inclusion
Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.
As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.

Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.