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Manager, Digital Testing and Optimization - 24621

Location: TORONTO, ON, Canada
Posting Start Date: Jan 15, 2020
Posting End Date: Jan 22, 2020


Job Description


Are you passionate about reaching new heights, teamwork and making a meaningful contribution? Do you picture yourself as a valued member of an industry-leading organization? If you answered yes to these questions, Air Canada is seeking enthusiastic individuals to join the diverse and vibrant team working together to lead the growth and expansion of Canada’s flag carrier.

Air Canada is hiring a Manager, Digital Testing & Optimization for our Loyalty experiences. This is a unique and exciting opportunity to developing a testing pod within the DTL (Digital Test Lab) program. The individual will be passionate about digital experiences, designs, and finding ways to optimize the consumer journey. The ideal candidate understands the way technology, people and systems work together - and where the gaps are. They are attuned to how problems arise; how to be proactive; and, and how to test and solve for these occurrences. The candidate will have a balance of an analytical mind, and relationship building skills to thrive in a cross-functional team. 

  • Develops and leads testing strategy and approach leveraging conversion rate optimization best practices for our loyalty digital platform.

  • Candidate will lead and oversee test development, execution, measurement, analysis and communication, centered around a common DTL testing strategy.

  • In partnership with analytics team, ensure all variables required for measurement of tests are tagged, and KPIs are measureable.

  • Develop measurement strategy for the different flows and products to be able to conduct high-value analysis and identify areas within customer journey/funnel that can be tested.

  • Identifies areas of opportunity (design, content, ui/ux), prioritizes tasks, and works with the product owners, development team, and designers to develop, deploy and iterate tests for continuous improvement of the customer experience and business results.

  • Executes on testing plan partnering closely with product owners (internal and external), IT, analytics, legal, and other marketing stakeholders to remove bottlenecks, ensure feasibility of tests, scale testing pod, and improve business results.

  • Communicates testing roadmap, outcomes and recommendations to cross-functional stakeholders and executive leaders across the organization.

  • Conducts pulse checks and drives process improvement changes to maximize team efficiency and output.

  • In collaboration with technology and analytics counterparts participates in analytics, testing and personalization technology vendor reviews, recommendation and implementation as needed

  • Manages and mentors a team as needed


  • 4+ years of experience managing digital programs, testing and optimization activities

  • Strong verbal and written communication skills, with the ability to present analysis/insights to senior management.

  • Adobe Analytics, Analysis and visualization capabilities

  • Advanced Google Analytics / Google Tag Manager (JavaScript, JQuery) skills

  • Direct experience implementing and using analytics, testing and personalization platforms (e.g. Adobe Analytics, Google Analytics, Adobe Audience Manager, Adobe Target, Optimizely, etc.) to set up experiment design, A/B testing, MVT, and personalization. Other targeting/testing technologies a plus.

  • Statistic and measurement skills including hypothesis testing, time-series forecasting, regression analysis, and NLP.

  • Ability to visualize and present data within Adobe Analytics (Workspace), Microsoft Office (Excel, Power BI, PowerPoint)

  • BA/BS in Business, Marketing, or Statistics, or equivalent experience


Based on equal qualifications, preference will be given to bilingual candidates.

Diversity and Inclusion

Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.


As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.


Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.