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Market Research, Manager - 33239

Location: TORONTO, ON, Canada
Posting Start Date: May 31, 2023
Posting End Date: Jun 7, 2023


Job Description


Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.

This position will be responsible for supporting the design and delivery of a variety of quantitative and qualitative research projects supporting the work of Air Canada Brand and Loyalty initiatives.

The individual in this role will have a keen interest in discovering the ‘why’ and telling the story behind consumer behaviour, sentiment, and decision-making process. 

The incumbent is a motivated self-starter, capable of working in a fast-paced deadline driven environment. Organizational and time management skills are essential to the success of this role.
Key functions & Accountabilities
This position reports to the Manager, Market Research and will be involved in:
  • Participating in the end-to-end design and management of a variety of research studies across various business units at Air Canada
  • Drafting questionnaires which accurately address business and research objectives
  • Drafting research reports that summarize complex research findings into clear & actionable insights 
  • Manage/optimize continuous studies to monitor key performance metrics
  • Collaborate with the Market Research and wider teams across Air Canada to optimize and further integrate the use of research data/findings within the organization
  • Management of relationships with 3rd party research suppliers related to research initiatives
  • Support relationships with internal and external stakeholders to identify opportunities to further add value to partners/clients/business strategy through market research
  • Assist the Market Research team in producing analysis with accuracy and integrity and based on best research practices
  • Assist with team administration tasks


  • 3+ years’ experience in similar position
  • Undergraduate degree in Business, Social Sciences, Statistics, or related discipline
  • Keen interest in the design and execution of complex quantitative and qualitative research projects 
  • Understanding of various research methodologies, statistical concepts and data analysis
  • Strong quantitative and analytical skills
  • Strong interest in Marketing, Loyalty, and Customer Experience
  • Strategic thinking with astute business sense; bility to gather and synthesize data into actionable insights & recommendations
  • Keen attention to detail
  • Superior organizational, time management and planning skills
  • Thrives in a fast-moving environment 
  • Proven ability to communicate effectively and succinctly, should be comfortable interpreting data analyses and writing reports 
  • Exposure to survey tools such as Qualtrics
  • Efficient in use of Excel, PowerPoint, SPSS 
  • Fluent in both French and English (written and spoken)
Conditions of Employment:
  • Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.
Linguistic Requirements

Based on equal qualifications, preference will be given to bilingual candidates. 
Diversity and Inclusion
Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.
As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.

Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.