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Copywriter, Creative Studio - Downtown Toronto - 21349

Location: TORONTO CENTRAL, ON, Canada
Posting Start Date: Oct 11, 2018
Posting End Date: Oct 25, 2018


Job Description


Are you passionate about reaching new heights, teamwork and making a meaningful contribution? Do you picture yourself as a valued member of an industry-leading organization? If you answered yes to these questions, Air Canada is seeking enthusiastic individuals to join the diverse and vibrant team working together to lead the growth and expansion of Canada’s flag carrier.


The Air Canada Creative Studio is seeking a talented Copywriter to join its vibrant in-house creative team. The Copywriter will be responsible for developing creative copy and ideas for external communications for integrated marketing campaigns, website landing pages, social media, video and radio scripts and various ad hoc communications materials.

The incumbent is highly proficient at copywriting and creative development, proofreading and can manage multiple projects at a time from concept through to completion. They understand how to visually communicate the Air Canada brand in storytelling and retail environments, the importance of paying attention to detail and is extremely organized. While some projects may require the use of external resources, this role is expected to be hands-on.

  • Effectively communicate and collaborate with the Creative Studio team and external agency partners to craft the content and brand voice for use across multi-media channels, including digital, social media, video and print and OOH
  • Deliver copywriting solutions that reinforce Air Canada’s brand voice and marry with visual elements to achieve desired brief objectives
  • Collaborate with e-commerce, social media, brand teams and external agency partners helping build consensus amongst multiple stakeholder groups
  • Interpret, gain and communicate insights on competitor activity to inform messaging direction\
  • Generate multiple concepts for a campaign or project
  • Manage multiple projects at a time from concept through to completion
  • Provide quality control over projects to ensure brand voice consistency
  • Manage freelance resources as required to complete projects on time, budget and strategy
  • Manage social media calendar and delivery of assets
  • Work closely with product owners, subject matter experts, legal and marketing groups to ensure copy is factualy correct and meets brand standards
  • Participate in brainstorming sessions
  • Other duties as assigned


  • Conceptual thinker
  • Portfolio demonstrates ideas and copywriting across various media
  • Bachelor’s degree in Advertising, Journalism, English, Creative Writing, Communication, or related work experience.
  • Demonstrated and extraordinary communication and writing skills and meticulous eye for detail
  • Ability to familiarize yourself with technical or industry topics in a timely manner
  • Deftly manage and appreciate constructive criticism
  • Expectional time-management skills and ability to prioritize workload
  • Must be passionate about design, technology and communications
  • Must be keenly interested in overall creative and digital ecosystem
  • Able to present concepts and be a team player to achieve the correct copywriting solution
  • Strong work ethic and ability to work with minimal supervision and under tight deadlines (asset)
  • Agency experience (asset)



Based on equal qualifications, preference will be given to bilingual candidates.

Diversity and Inclusion

Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.


As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.


Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.




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